aboutus

Growing up i always saw my parents being very particular about clothing, looking at them I always learned the sense of dressing and importance of dressing up. With those qualities running in my genes i thought to dress up the world around me.. and here I am with World of Sugandh.
SUGANDH GUPTA, CREATIVE DIRECTOR

MEET THE FOUNDER

Sugandh Gupta, our founder of world of sugandh firmly believes in the joy of doing what you love !Loves white. Loves minimalism. Her brain is a sustainable fibre dictionary. Likes to throw in new ideas when something was just decided. cares for clean fashion. always on her desk: macbook, phone and coffee. She loves designing, which not only makes her a significant designer but also a manifestor of doing what she loves. She has an aura that’s western yet deeply rooted in Indian culture. Everyday she is emitting fragrance of purity, positivity and contemporary designs through her Label. She began her journey of learning with a Business Degree at a reputed Institute of Ahmedabad, soon she realised what her true passion was ! She completed the degree and then joined NIFT Gandhinagar to celebrate her passion towards fashion and learn the same. She learnt keeping in mind her way of styling which involves tradition and social aspects. Following her heart she started her fashion apparel brand with the name Sugandh which means Fragrance and standing true to its name it Continues to spread fragrance of what the brand believes in. With true entrepreneurial spirit and a serious passion for sustainable fashion and female empowerment, Sugandh married these two pursuits when founding this brand. Though " abhi kuch missing hai" to " abhi aur detailing chaiya", she creates each design with the mission to instill confidence in women around the world of all groups. With passion for designing, Sugandh captures the most unique elements of every outfit before it hits the market.

ABOUT WORLD OF SUGANDH

A brand stands on the Vision of the founder. Our founder believes in creating a world where culture, tradition is given its due respect and importance in the fashion world. That the world needs to know more about the great craft and architecture that we inherit as a country. To achieve our vision, there are certain missions we continue to fulfil everyday. Every design created has a deep connection with our Indian heritage. We use handmade and different handwoven loom fabric which are produced by artisans and craftsmen for every piece that WOS Delivers. Support and to empower these artisans while working on a sustainable environment is our focus.
We spread the power of traditional fabric while making it look fashionable. Also we mix indigenous craft techniques with contemporary designs to bring good aesthetic and affordable products to pure valued customers. We are more than clothes. With our #worldofsugandh initiative we urge people to come join us in various ideology’s like holding on to our tradition, respecting and empowering women, use of pure and organic fabrics and saving our environment.

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WELCOME TO WOS STUDIO

At World of Studio, our workspace reflects the core values we believe in: elegance, peace, and creativity. We’ve designed our studio to embody these principles, blending simplicity with a creative atmosphere that inspires innovation and fosters tranquility.
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CONNECTION WITH SOCIAL ASPECT

As a country we are so deeply connected to our traditions that everything we do our culture holds tight to us. We decided to hold our culture back tightly and tell it that whatever we all are today is because of the promises made by our culture and its rich heritage. As a country, we are a people’s land, we love loving each other and thus social acceptance is a huge part of our lives. As a brand of apparels we promise to make designs keeping in mind this acceptance. When we do that we bring in comfort and confidence in all our women.

We are not trying to say that a woman needs to be told what to wear. She should wear whatever suits her personality and mindset and we will try to create exactly that for her. BeYou. Also our attention towards sustainable fashion is immense. We truly understand that fashion contributes to being one of the largest reasons for waste. Hence use of materials that are pure and organic and do not affect the environment Is our first concern. At the same time we are making our designs modern so that every lady that wears them feels as fresh as the fabric and stands fashionable.

MAKE IN INDIA INITIATIVE

The “Make In India” initiative launched on 25th September 2014, carries the objective of job creation and skill enhancement which will make India a global design and a manufacturing hub

This initiative is the base of our brand ideology and matters the most to us. We take care of it by doing and following these:  Every piece and everything used is made in India, start to end.  We focus on job creations for artisans and valuing what they do best.  Also skill creation is something that we largely support and encourage.  Our entire process involves people who are truly skilled In this industry but are not given their due importance and appreciation.  Women empowerment is not just a part of our ideology and designs, but of production tool. We make women participate in the embroidery process and encourage them to do what they are good at.