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Sugandh began in 2016, started much before in our Founder’s Head and Heart. She then brought in a team of people to get to you the best of Indian Culture with presence of Art and Comfort. That we call the World Of Sugandh. We are here to spread the Fragrance of Indian Cloth in a manner that you wear it and feel what it is like. What it is like to be a part of India and What it is like to wear hand woven cloth with designs that are Contemporary.

Under World of Sugandh, we are representing Indian ethnic cloth under three main labels giving different touch to the designs depicting the culture and ethnicity along with Indian Heritage and Modern Hues.

Have a Question?

Monday - Friday: 09:00 - 18:30 1/B, MD House, Opp Dominoes, Bhavnagar, GUJ-INDIA +919638442222


Free Delivery
on orders above INR 2000 in India..!
Top Quality
Best in Class
Best Offers
Regular & daily deals
Tailored Service
Carefully selected products

Indian Dress with WOS Labels

Shop Contemprory Culture for every occasion from our exclusive labels on WOS store.

Sugandh Urbane Apparel

Handwoven, Organic clothing with essence of Indian culture and Modern Styling.

Sugandh Gupta

A Couture brand from WOS, every silhouette is crafted carefully and detailing is done to enhance he finest Indian fabric.

IRA Lifestyle Clothing

IRA Lifestyle Clothing is casual cotton clothing for daily lifestyle.

Refresh Your Wardrobe

Discover the appearance of contemporary fashion.
Black Kaftan
Crimson Leaf Embroidered Kaftan
 75.000  56.250
Crystal Leaf Embroidered Kaftan
 85.000  63.750
Dandelion Embroidery Silk Kaftan
 85.000  63.750
Fern Green Silk Kaftan
 85.000  63.750
Anarkali Gown

Explore our collections

Rejoice your day in WOS silhouettes

Best Sellers From WOS

Get the Essentials with Sugandh Basics

Shop basic essential kurtas, pants or palazzo, Comfort with finest fabric.

Black Checks Embroidery Kurta?
 18.000  9.000
Blue Dot Kurta?
 18.000  9.000
Grey blue Ikat Print Kurta
 25.000  12.500
-50% Out of Stock
Grey Frill Kurta?
 18.000  9.000

Shop Upcycled Products.

Shop best products from waste, #NoWastagePolicy

Multi Purpose Pouch With Button
 6.000  3.000
Multi Purpose Pouch With Button
 6.000  3.000
Multi Purpose Pouch With Button
 6.000  3.000
Multi Purpose Pouch With Chain
 6.000  3.000

Shop Indian Dress For Your Occasion

Glam your traditional occasion with WOS

Fresh from The Blog

Read about latest trends, fashion tips & tricks.

Home Grown Fabric

Home Grown Fabric Something Interesting bout Khadi Every spin of the Charkha,narrates the story of India’s very own homegrown fabric which we all know as Khadi. From  boosting India’s economy and making it shine in the world to becoming a symbol of integrity and self-reliance, Khadi has been an integral part of our Indian-ness. Have you ever thought that only ... read more

How Can You Style a Top in 3 Different Ways ?

3 Ways to Style a Top with Debapriya Basic Style : Just a casual look on the jeans, always workable. Style it with various accessories and a bag. Knotty Style : Steal a bold look with a knot in the front. Just tie the two ends of the top. Fashionista Style : Be a trendsetter, ... read more

Unnoticed Passage ft. World Of Sugandh

- The Velvet Radio


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Your Choice, Our Expertise

We @ World Of Sugandh, values customers taste for fashion. At times, a particular style but with different fabric or a basic changes in cut or style could give a wonderful and what we call a peaceful self satisfaction. Hence, At WOS, We take customise orders keeping in mind the needs of the customers.

To order a customise product just contact us on WhatsApp +919638442222 or mail us



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