WOS Ideology

As per our founder’s vision,  We believe to create a world, where culture, tradition is respected and given the special importance. The belief is about the great craft and architecture we inherit in India which needs to be spread all over the world. We at Sugandh, create every design which has a connection to our rich inheritance. from the start, our ideology focuses on the handmade and different handwoven loom fabric produced buy artisans and craftsman. We also support these craftsman through different initiative by creating a sustainable environment where in they get good growth along with their values. And we too love spreading cultural vibes in our fabric. We blend indigenous craft techniques with contemporary designs to bring aesthetic and affordable products to today’s consumers.

At the back of the mind we wish to empower our craftsmanship of India and spread the power of the traditional fabric that usually isn’t considered fashionable.

Not only through our clothing, but keeping in mind the brand ideology we have initiated #WorldOfSugandh where we urge people to follow our tradition and develop and spread the feeling of our culture be it in form of social events or festivals or just doing good to the society.

At WOS, we too keep in mind all the social aspects and hence our production line has given more importance to the artisans and women who give utmost value to our culture. Through our initiative #WOSFamily We have tried to create a family of people who think alike along with our brand ideology.

Indian Culture and Fashion

Indian Culture is deep rooted not only in Indian Fashion Industry but all over the world. Indian garment has its unique esteem in every corner of the world. the art culture of indian ancient artist is still reflected in our thoughts as well as in our clothing. Be it Big Fat Indian wedding or a great summer vacation, our clothing reflects special prints and different types of embroidery work. In fact Indian culture is a blend of different culture that has made the vibrant Indian fashion industry recognised world over.

Our clothing is a mix of Indian tradition with modern thoughts where one can get gowns, dresses, tops with Indian vibrant culture rooted within.

Importance of Traditional and Culture Aspects

As a humans, we are so deeply connected to our traditions that everything we do our culture holds tight to us. We decided to hold our culture back tightly and tell it that whatever we all our today is because of the promises made by our culture and its rich heritage.As a country, we are a people’s land, we love loving each other and thus the social acceptance is a huge part of our lives. As a brand of apparels we promise to make designs keeping in mind this acceptance.

When we do that we bring in comfort and confidence in all our women. We are not trying to say that a woman needs to be told what to wear. She should wear whatever suits her personality and mindset and we will try to create exactly that for her. #BeYou.

Also our attention towards sustainable fashion is immense. We truly understand that fashion contributes to being one of the largest reasons of waste. Hence use of materials that are pure and organic and do not affect the environment Is our first concerns.

At the same time we are making our designs modern so that every lady that wears them feels as fresh as the fabric and stands fashionable.

Make In India Initiative

#MakeInIndia

* Every piece and everything used is made in India, start to end.

* We focus on job creations for artisans and valuing what they do best.

* Also skill creation is something that we largely support and encourage.

* Our entire process involves people who are truly skilled In this industry but are not given their due importance and appreciation.

* Women empowerment is not just a part of our ideology and designs, but of production too.

* We make women participate in the embroidery process and encourage in getting them to do what they are good at.