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If you’re someone who loves traditional attire and ethnic wear, chances are, you’ve already found your substitutes for silk and leather. Except in one department: juttis.
Juttis are comfy, stylish and complement both desi and Western attire perfectly… but they are always made of leather. The sole and the upper are made from hide, and the embellishments and threadwork often use silk thread – a big no-no for us vegans.
Ethical Rani is the brainchild of Kanika Sharma Soni. As someone who abstains from leather, silk and wool, it was during her sister’s wedding that she zeroed in on a gap in the market for vegan juttis.
She couldn’t find juttis that ticked all the boxes – cruelty-free, ethically made and environmentally responsible. So, she decided to launch her own line that would cater to all of the above, targeted at style-conscious and socially-conscious consumers.
Ethical Rani is true to its name – it is both cruelty-free and eco-friendly. Founder Kanika Sharma Soni says, “We strive to continually minimize our impact on the planet while making sure you don’t have to sacrifice beauty and elegance when you choose cruelty-free juttis."