Ira - Lifestyle Clothing

After the successful growth of our brand, on special request of people, we in early 2019 launched our sub brand IRA, special daily lifestyle clothing brand. In line with the vision, this brand also uses organic and pure cotton with some basic and simple styling suiting our daily lifestyle. The Team is equally excited to give their best to meet the expectations of free and comfortable lifestyle clothing.
IRA - lifestyle clothing has a range of tops, dresses and kurta made from basic organic cotton, a fabric which is known for its comfortability and all weather acceptance. The designs are in line with our vision and mission, where in all the social and traditional aspects are taken care of while designing every garment. 
This brand spreads the fragrance of free lifetyle clothing in our World Of Sugandh. We at Sugandh are proud and exctied to spread IRA along with Sugandh-Urbane Apparel accross fashion induatry.