About Us
We’re all about individual style.
We’re obsessed by quality.
And we think shopping should be fun.
It’s nice to meet you.
About Our Founder
Sugandh- a bespoke designer has a Western Aura rooted with Indian Culture. She believes to emit more fragrance through her label and create a new horizon.
She started her learning at a reputed college of ahmedabad for the degree of business administration. after completing her college, she joined NIFT Gandhinagar to rejoice her passion towards fashion and to get the insights about the same. Along with the experience from such reputed institute, she has her own way of styling keeping in mind all the social aspects and traditons.
“It is great to love what you do; but it is awesome to do what you love” says Sugandh, who has launched a Fashion Apparel brand by her name – Sugandh. Living by its name, Sugandh aims at spreading the fragrance of simple and elegant fashion sense through age groups and clothing trends.
Our Story.
Sugandh began in 2016, started much before in our Founder’s Head and Heart. She then brought in a team of people to get to you the best of Indian Culture with presence of Art and Comfort. That we call the World Of Sugandh. We are here to spread the Fragrance of Indian Cloth in a manner that you wear it and feel what it is like. What it is like to be a part of India and What it is like to wear hand woven cloth with designs that are Contemporary.
Under World of Sugandh, we are representing Indian ethnic cloth under three main labels giving different touch to the designs depicting the culture and ethnicity along with Indian Heritage and Modern Hues.
Our Vision.
At WOS, We celebrate Indian Tradition, and would love to spread the fragrance of Indian culture and tradition to the world.
Our Mission.
– We will empower the well run business to spread all over world with sustainable Growth in line with our vision.
– We will support our community of artisans, craftsmen, designers, women and entrepreneurs inspired by India.
– We will create a world where traditions, values and culture is given the utmost importance at every aspect of the life.
– We will give our customers products that delight them by interpreting our rich heritage and traditional knowledge, while protecting the natural environment.
The WOS Shop.
As a Brand we take care of the Patronage of Craftsmen and encourage Creativity. At World Of Sugandh you get to enhance your Wardrobe with a Cultural Touch. The collections are Artsy yet Sophisticated and Crafted with utmost care. Each piece adds ease and Frisk to you daily.
So Let’s Dive In -Goodness-Creativity-India.
What Clients Say
Real people share their thoughts about Rigid Store.
Internet technology such as online retailers and social media platforms have given way for trends to be identified, marketed and sold immediately. Styles and trends are easily conveyed online to attract the trendsetters. Posts on Instagram or Facebook can easily increase awareness about new trends in fashion.
Stella Artois
Internet technology such as online retailers and social media platforms have given way for trends to be identified, marketed and sold immediately. Styles and trends are easily conveyed online to attract the trendsetters. Posts on Instagram or Facebook can easily increase awareness about new trends in fashion.
George Benson
Internet technology such as online retailers and social media platforms have given way for trends to be identified, marketed and sold immediately. Styles and trends are easily conveyed online to attract the trendsetters. Posts on Instagram or Facebook can easily increase awareness about new trends in fashion.
