Soch is a hindi word for what we do all day i.e. Think. Thinking is our soul talking to itself. Like we get up and get on to thinking! we do what we think about.
After our collection room which meant a free soul, we bring to you a collection that puts out what our soul speaks. Our thoughts are things that our soul is trying to tell us.
Soch as a collection is about the beliefs and hope. our belief is that every lady deserves to wear what she feels describes her the best and that no lady should be told of what she can wear and she can't. At the same time Indian women embraces the culture and the art that our country represents. Our designs are full of culture and in line with the feelings of our Artists.
Simultaneously we hope that we are creating designs that make every girl feel free and like herself. that's why this collection has all the colours in it so that you feel free to choose